Blog: Printing 101

Printing tips from the people who do it every day!

Should You Print Advance Reader Copies of your Book?

Are advance reader copies (ARC) necessary for the success of your book? Some think that the extra cost is not worth it, but these advance prints can alter your book sales from the very beginning. 

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Creating a Story Teller Version of your Children's Book

Finding a way to stand out among the saturated market of children’s books authors can be a challenge. I am a firm believer that the old face to face approach when marketing to children works best. Doing a live reading to children can not only be fun for you as an author, but it is a great way to get exposure. Giving your little fans a personal connection to you and your book is the best way to get them coming back for more. 

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UV Coating - A Book Cover's Best Friend!

Depending on which online book printer you decide to use, you will have a varying range of coating options for your book cover. Sometimes you’ll only have one option (personally I’d run screaming from that printer), and sometimes you’ll have so many it’ll make your head spin. And again, depending on which book printer you ask, you will hear wildly varying opinions on which is best.

At Steuben Press we consider ourselves straight-shooters about book printing, and I’d like to make an argument for UV coating not because it benefits us as the book printer, but because it might work great for your book cover. While it’s not always the right option, I believe it offers a balance of economy and style that’s difficult to match.

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Want High Quality Images in Your Book without Breaking the Bank?

Seeing your work in print is one of the most gratifying and rewarding parts of being a writer. While there is something special about having an e-book, the magic of print can still leave a writer’s skin tingling. That is why it is so important that you when you choose a company to print your book, you find an affordable and high quality printing company to do the job. 

A lot of places around the web, you  end up sacrificing quality to save money, but we here at Steuben Press don't think that needs to be the case. In fact, we pride ourselves on the affordability of our printing and the high quality of our books. One place where this is extremely apparent: images.

Whether you're looking for simple black and white images in your book, or stunning full-color images and spreads, Steuben Press consistently out-performs other online book printing vendors in quality and pricing.

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Book Marketing Tips & Tricks

Marketing your book can seem overwhelming, but you should have fun when marketing your book. Take the time to get to know your target market and market to them directly. We hope you find these book marketing tips and tricks to be helpful.

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Spiralbinding

Spiral Binding: We can't save your cooking, but we can improve your cookbook

Outside of print fanatics like us, it’s unlikely that many people off the street would have a favorite type of binding. Sure, plenty of people could weigh in on the hardcover vs paperback fight, but there are so many more options when it comes to binding.

The most common exception: spiral binding.

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What type of paper should you choose for your book?

One of the most frequent questions we receive from new authors is what type of paper would we recommend for printing. It’s an important consideration for the look and feel of your finished book, and deserves some real explanation. However, it can also be a confusing and overwhelming question for someone who isn’t around a print shop every day.

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How Do You Choose the Right Font for Your Book?

It’s no great revelation to say that printed words are the basis of books; the average novel contains around 80,000–100,000 of them. We commonly say we're “reading a book,” but we’re really reading thousands and thousands of words.

Despite their importance, I’m willing to bet you've never told someone “I loved this book! The characters were so real, and the font! The font was just incredible!”

Printing words on a page seems simple enough until you recognize the challenge publishers and printers face: the words should essentially be invisible.

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What is a bleed?

Bleeds in a document are a very important consideration, though they are easily overlooked during the design process. Please review the following information to ensure your files are properly formatted for quick and accurate printing, especially when it comes to your book’s cover.

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I really want color in my book, but I can’t afford it, right?

In your search for a book printer you will come across many companies that offer you a book that is printed in black and white, or a book that is printed in color. The key word in that sentence is OR. With many book printers you will have to make a choice between printing your book all in color or all in black and white. If you choose color, that means you will be charged color rates for pages that have nothing but text printed on them, and worse yet, even pages in your book that are blank. And if your book is 200 pages long, the cost to print it can be pretty steep.

But rest easy, there is a solution! You can have color pages in your book without breaking the bank to pay for it.

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Abby

I found Steuben Press through an internet search for book printers and I could not have been more pleased with the print work they did on my book, "128 Tips to Make You a More Effective Leader." The personal service from Adam and Jamie made it a seamless, stress-free process from start to finish and the quality and value was exceptional. I am a raving fan! I look forward to doing business with ou again!

– Abby Donnelly, Greensboro, NC

To learn more about Abby and her book visit www.128tips.com