Steuben Press Blog
They say you can't judge a book by its cover, that's true, but remember a book's cover includes the "stuff" on the back. That stuff, also known as a blurb, typically goes a long way in determining a potential reader's likelihood of purchasing and reading your book. And let's face it, we all do it: we pick a book off the shelf at the bookstore or library, look at the cover, and then almost instinctively turn the book over to peruse the "back of the book blurb." Most of us utilize that one-handed reverse flip motion of our dominant hand's wrist.
Whether dealing with Steuben Press or any other book printer, a key question for every author to ask is “how many books should I print?”
There’s no exact answer, of course—everyone author and every book is different—but we ask our clients to consider a few points when making their decision.
For any author, making sure people can find your book is one of the essential elements of success (maybe second only to actually writing a book). It sounds much simpler than it is, of course; the main challenge of self-publishing is the self-promotion and marketing.
With all of the work involved in self-publishing a book, it could be tempting to trim down the process. While we’re all for making life easy there’s one element no author should skip: the ISBN.
In a perfect world every author would have a local shop they could turn to for their needs, especially given how personal a book printing project can be. Authors pour themselves into the writing of a book, and they, like you, want to be sure the quality of their finished piece reflects the quality of their words.