Writing, editing, publishing, promoting and selling your books takes a lot of work. We here at Steuben Press want to help, and in this category we'll share our knowledge and stories with you!
Over the last five years, self-publishing has undergone a significant boom. It is now no longer necessary to hire a publicist, or even have the backing of an in-house marketing team, because the new trend is to go do it yourself. The number of social media channels grows every day, and so do the opportunities for self-promotion.
The biggest hurdle is getting started. What is an author supposed to do first? Which of the social networks is the most effective? How do you learn to grab the attention of internet users who are being shouted at by hundreds and thousands of advertisements every day?
There are so many great authors out there, both on the shelves and in virtual stores. Still, it may be difficult for lesser-known authors to get their captivating, fist clenching, mind-blowing stories out there for book lovers to enjoy.
We here at Steuben Press and the innovators at Bing.com, agree that people should have easy and visual access to books of all kinds. Whether you are looking for the latest New York Times bestsellers, or just a particular genre or topic, the new Bing visual carousel will provide you with a slideshow of book covers and search results based on what you search for. This makes it much easier for authors of all kinds to be seen.
Like any profession, writing has greats—those who did something first, did it differently, or those who did it best.
As professionals dealing in the written word, there is a wealth of quotations, quips and inspiration to be found from these individuals, but they don't get the same love as those from other focuses. You're not likely to see quotes from these great writers in the form of cheesy inspirational posters in offices, or painted on the walls of weightrooms to help push you further.
Congratulations! You've written, edited, rewritten, second-guessed, and finally ended that final sentence, completing a fully formed work of art crafted from nothing but your own words and ideas!
Now it's time to share your work with the world, but there's a problem: the way your book looks on a screen (or even printed on an 8.5” x 11” page) is much different than how it will appear in a book.
The stage is set: You're at your desk, a tasty beverage at the ready. Your hands are clasped in front of your chin, eyebrows creased in concentration, and you're drawing a blank as large as the blank page illuminating your screen.
They say you can't judge a book by its cover, that's true, but remember a book's cover includes the "stuff" on the back. That stuff, also known as a blurb, typically goes a long way in determining a potential reader's likelihood of purchasing and reading your book. And let's face it, we all do it: we pick a book off the shelf at the bookstore or library, look at the cover, and then almost instinctively turn the book over to peruse the "back of the book blurb." Most of us utilize that one-handed reverse flip motion of our dominant hand's wrist.
Whether dealing with Steuben Press or any other book printer, a key question for every author to ask is “how many books should I print?”
There’s no exact answer, of course—everyone author and every book is different—but we ask our clients to consider a few points when making their decision.
For any author, making sure people can find your book is one of the essential elements of success (maybe second only to actually writing a book). It sounds much simpler than it is, of course; the main challenge of self-publishing is the self-promotion and marketing.
With all of the work involved in self-publishing a book, it could be tempting to trim down the process. While we’re all for making life easy there’s one element no author should skip: the ISBN.