5 Self-Publishing Trends to Keep You Ahead of the Game in 2018
With the increasing capabilities of the Internet, self-publishing becomes more possible for aspiring writers every year.
And with good reason — not only does self-publishing allow you to work within your own timeline with complete creative control, but it could allow you more royalties without having to pay publishing fees.
If you've been flirting with the idea of self-publishing your next work, there's no time better than now. Read on to stay ahead of the curb with these 5 upcoming self-publishing trends in 2018.
When designing and formatting your book, keep your colors neutral with high contrast and clean cut lines. White space is welcome!
Book designer Oliver Munday advises mastering minimalist design by doing the following:
- Don't be afraid to step out of the box: Imitation isn't always key. When it comes to book design, the more unique the better.
- Experiment with typography: Try out multiple fonts and font combinations.
- Minimalist doesn't mean easy: Be prepared to put a lot of thought into your design and formatting.
- Let your heart be the guide in choosing colors: There's no formula for the per-fect color palette for your book. Turn off the critic inside and let your instinct decide.
- Be sure to still communicate a message: Minimalist artwork can still convey a message. Be sure yours does, too.
- Plan your idea longer than designing it: Focus on a plan for a concept and the design will come more easily than you think.
Screen Fatigue Increasing Print Sales
2018 could be the year when bookstore nay-sayers eat their words.
Screen fatigue is becoming more common as we spend more time staring at screens. All that screen time is plaguing us with more than a handful of physical and mental symptoms. As a result, e-book sales have dropped by 17% since 2011.
While declining in popularity, the e-book market isn't one to ignore. Your best bet to succeed in every market is to publish your works both electronically (including audio-books) and through traditional print.
Self-Published Authors Doubling as Marketing Machines
Orna Ross, founder of the Alliance of Independent Authors predicts more authors will be building all-encompassing brands by taking on all aspects of the book writing, publishing, and marketing.
To build your brand and tell your story as an author, the first step is a killer author website. Once you've got that rolling with killer content, it's time to make a plan of attack and determine which hats you'll be wearing and which positions you may need help with:
- Create a budget: You're going to have to take on a few initial costs to get your book rolling. Budget for the following, and compare it to your potential earnings to make sure the journey will be worth it for you:
- Choose user friendly distribution platforms: This will save you a lot of headaches when trying to format your book and allow you to focus less time on formatting and more on marketing.
- Write a draft: This can take months or years depending on the extent of the project. Be sure to get reader input here and there, but not too much so you forget your purpose for writing it in the first place!
- Assemble a team: You're going to need back up for a big project like this. Find a graphic artist, editor, and marketing help within your budget.
- Get reviews: Just because you're an unknown author doesn't mean people aren't interested in reading and reviewing your books. Follow these steps to build a buzz:
- Identify the ideal reader for your book
- Find large groups of them in online forums
- Find their social media sites
- Prepare a list to reach out to
- Design a cover: You can choose to hire a designer, or do it yourself if you're a tight budget. Remember to keep the concept minimalist, bold, and thematic.
- Promote, market and distribute: Now's the time to create a marketing plan. Be sure to include all outlets including your website, face-to-face opportunities and social media.
More Author Collaboration
More and more authors may be co-writing books in 2018.
Authors who plan on distributing a novel every couple years find collaboration is a good way to save time by fleshing out the initial concepts and tones and having someone else tidy it up.
Another good reason to co-write is cross promotion. If you come across a market you haven't yet breached and wish to, co-writing with an established author in that field can help you get a foot in the door.
To stand out from competition (as well as avoid lawsuits), be sure to do the following when choosing a co-author:
- How open are you both to critiques? You'll both need to be prepared for input.
- How will work be divided? Be sure you both have realistic expectations about how much work you'll each take on.
- What are your non-negotiables? Where will you draw the line if boundaries are crossed?
More Indie Authors
2018 may be the year of self-publishing. More and more authors are turning to self-publishing to get their work out into the world, and for many it's paying off.
As of January 2016, indie authors account for 40% of all Amazon e-book sales, with 27% on the bestseller list. And the more indie authors learn to out-market larger publishers, the more the stigma about self-publishing begins to dissipate.
Feeling a little overwhelmed over all the roles a self-published author needs to wear? You have the backup you need! Let us take the nitty gritty like printing, binding, and cover design off your hands>