There are so many great authors out there, both on the shelves and in virtual stores. Still, it may be difficult for lesser-known authors to get their captivating, fist clenching, mind-blowing stories out there for book lovers to enjoy.
We here at Steuben Press and the innovators at Bing.com, agree that people should have easy and visual access to books of all kinds. Whether you are looking for the latest New York Times bestsellers, or just a particular genre or topic, the new Bing visual carousel will provide you with a slideshow of book covers and search results based on what you search for. This makes it much easier for authors of all kinds to be seen.
Like any profession, writing has greats—those who did something first, did it differently, or those who did it best.
As professionals dealing in the written word, there is a wealth of quotations, quips and inspiration to be found from these individuals, but they don't get the same love as those from other focuses. You're not likely to see quotes from these great writers in the form of cheesy inspirational posters in offices, or painted on the walls of weightrooms to help push you further.
Congratulations! You've written, edited, rewritten, second-guessed, and finally ended that final sentence, completing a fully formed work of art crafted from nothing but your own words and ideas!
Now it's time to share your work with the world, but there's a problem: the way your book looks on a screen (or even printed on an 8.5” x 11” page) is much different than how it will appear in a book.
The stage is set: You're at your desk, a tasty beverage at the ready. Your hands are clasped in front of your chin, eyebrows creased in concentration, and you're drawing a blank as large as the blank page illuminating your screen.
Outside of print fanatics like us, it’s unlikely that many people off the street would have a favorite type of binding. Sure, plenty of people could weigh in on the hardcover vs paperback fight, but there are so many more options when it comes to binding.
The most common exception: spiral binding.
We just completed a relatively small order for one of our clients. Generally, small orders move through our production process quickly and frankly, without much fanfare. This particular project, however, caught my attention. The job was basically a photo journal that was compiled by our client during a recent trip with a close friend to the Appalachian Mountains. Many of her photos were exceptionally beautiful, most were your typical “tourist” photos. What struck me the most was the fact that, despite the variations in their aesthetic appeal, all of those photos were especially meaningful to her, and to the friend for whom we were printing the 72 page hard cover book.
They say you can't judge a book by its cover, that's true, but remember a book's cover includes the "stuff" on the back. That stuff, also known as a blurb, typically goes a long way in determining a potential reader's likelihood of purchasing and reading your book. And let's face it, we all do it: we pick a book off the shelf at the bookstore or library, look at the cover, and then almost instinctively turn the book over to peruse the "back of the book blurb." Most of us utilize that one-handed reverse flip motion of our dominant hand's wrist.
Whether dealing with Steuben Press or any other book printer, a key question for every author to ask is “how many books should I print?”
There’s no exact answer, of course—everyone author and every book is different—but we ask our clients to consider a few points when making their decision.
One of the most frequent questions we receive from new authors is what type of paper would we recommend for printing. It’s an important consideration for the look and feel of your finished book, and deserves some real explanation. However, it can also be a confusing and overwhelming question for someone who isn’t around a print shop every day.
It’s no great revelation to say that printed words are the basis of books; the average novel contains around 80,000–100,000 of them. We commonly say we're “reading a book,” but we’re really reading thousands and thousands of words.
Despite their importance, I’m willing to bet you've never told someone “I loved this book! The characters were so real, and the font! The font was just incredible!”
Printing words on a page seems simple enough until you recognize the challenge publishers and printers face: the words should essentially be invisible.