They say you can't judge a book by its cover, that's true, but remember a book's cover includes the "stuff" on the back. That stuff, also known as a blurb, typically goes a long way in determining a potential reader's likelihood of purchasing and reading your book. And let's face it, we all do it: we pick a book off the shelf at the bookstore or library, look at the cover, and then almost instinctively turn the book over to peruse the "back of the book blurb." Most of us utilize that one-handed reverse flip motion of our dominant hand's wrist.
Whether dealing with Steuben Press or any other book printer, a key question for every author to ask is “how many books should I print?”
There’s no exact answer, of course—everyone author and every book is different—but we ask our clients to consider a few points when making their decision.
One of the most frequent questions we receive from new authors is what type of paper would we recommend for printing. It’s an important consideration for the look and feel of your finished book, and deserves some real explanation. However, it can also be a confusing and overwhelming question for someone who isn’t around a print shop every day.
It’s no great revelation to say that printed words are the basis of books; the average novel contains around 80,000–100,000 of them. We commonly say we're “reading a book,” but we’re really reading thousands and thousands of words.
Despite their importance, I’m willing to bet you've never told someone “I loved this book! The characters were so real, and the font! The font was just incredible!”
Printing words on a page seems simple enough until you recognize the challenge publishers and printers face: the words should essentially be invisible.
Earlier this year we had the real pleasure of beginning work on a book project by Timothy Imbriaco, called “If I Was A Rainbow.” One of the best parts of our job as book printers is to work with clients like Tim who are so very passionate about the message they want to share with the world. Their energy and dedication to the task is what I believe it takes to succeed as an author, and I wanted to take this opportunity to share Tim’s book and story with all of you.
For any author, making sure people can find your book is one of the essential elements of success (maybe second only to actually writing a book). It sounds much simpler than it is, of course; the main challenge of self-publishing is the self-promotion and marketing.
With all of the work involved in self-publishing a book, it could be tempting to trim down the process. While we’re all for making life easy there’s one element no author should skip: the ISBN.
Bleeds in a document are a very important consideration, though they are easily overlooked during the design process. Please review the following information to ensure your files are properly formatted for quick and accurate printing, especially when it comes to your book’s cover.
In your search for a book printer you will come across many companies that offer you a book that is printed in black and white, or a book that is printed in color. The key word in that sentence is OR. With many book printers you will have to make a choice between printing your book all in color or all in black and white. If you choose color, that means you will be charged color rates for pages that have nothing but text printed on them, and worse yet, even pages in your book that are blank. And if your book is 200 pages long, the cost to print it can be pretty steep.
But rest easy, there is a solution! You can have color pages in your book without breaking the bank to pay for it.
There are many options when it comes to the type of coating you can choose for a book’s cover. At Steuben Press we have tried to simplify the process by making available what we feel are the best and most economical choices. Below we will go through the choices you have through our website and lay out the pros and cons of each choice.
In a perfect world every author would have a local shop they could turn to for their needs, especially given how personal a book printing project can be. Authors pour themselves into the writing of a book, and they, like you, want to be sure the quality of their finished piece reflects the quality of their words.