You might already have a promotional plan for your self-published book on paper. You have a strategy in play and that's fantastic! However, there may be one area that you are overlooking when it comes to getting your name out there, and that is the press release.
A press release can be a pretty powerful marketing tool when done correctly. Here are five simple ways to write a press release that will get your book noticed and reach your target audience.
Marketing your book can seem overwhelming, but you should have fun when marketing your book. Take the time to get to know your target market and market to them directly. We hope you find these book marketing tips and tricks to be helpful.
Whether you are an aspiring author or a seasoned self-publisher, you may not think that you have time to promote your book on social media. You might tell yourself, "I'm a writer! Not a promoter."
Truth is, it is not as hard as you think to market your book through Facebook. Here are a few tips to help you get started on promoting your work on Facebook.
One of the best parts of working at Steuben Press is having the opportunity to work with the many talented authors. Linell M. Joyce (Lin) was an author that stood out to me, with her incredible story and beautiful book, Raising My Family Around the World ~ The Adventures of a CIA Wife and Mom in Stories, Snapshots and Letters.
C.S. Lewis, a man probably much wiser than the rest of us, once said “You are never too old to set another goal or to dream a new dream.” Our client and good friend, Montez Roller Smith, has proved Mr. Lewis to be correct time and again over the past four years. Still publishing books well into her nineties, new books by Montez have become a regularity at Steuben Press.
If you're a young, aspiring author, you may find that there is a lot of headway to be made in order to hone in on your craft, and make a sustainable living from it. Successes can be few and far between when starting out, but don't dismay. Here are some tips to help keep you going.
Many people may not think about how important formatting the interior of your book is, but small changes in readability can have a big effect for your audience. By choosing heading and body fonts that complement each other, you'll find that your readers will hang on to your words a little easier.
When you are busy writing, editing, and crafting your book, the images you use may be an afterthought. Whether you are including them within the text of your book, or you need the image for the cover, it can be easy to find what you want online. However, it's important that you do this with caution so you don't get hit with fines or worse, have someone file a lawsuit against you. Here are a few ways to safely find images and—more importantly—how to make sure you are allowed to use them.
Over the last five years, self-publishing has undergone a significant boom. It is now no longer necessary to hire a publicist, or even have the backing of an in-house marketing team, because the new trend is to go do it yourself. The number of social media channels grows every day, and so do the opportunities for self-promotion.
The biggest hurdle is getting started. What is an author supposed to do first? Which of the social networks is the most effective? How do you learn to grab the attention of internet users who are being shouted at by hundreds and thousands of advertisements every day?
There are so many great authors out there, both on the shelves and in virtual stores. Still, it may be difficult for lesser-known authors to get their captivating, fist clenching, mind-blowing stories out there for book lovers to enjoy.
We here at Steuben Press and the innovators at Bing.com, agree that people should have easy and visual access to books of all kinds. Whether you are looking for the latest New York Times bestsellers, or just a particular genre or topic, the new Bing visual carousel will provide you with a slideshow of book covers and search results based on what you search for. This makes it much easier for authors of all kinds to be seen.
After a disappointing proof of my labor-intensive and much loved manuscript from another printer, I decided to try Steuben Press. Based on recommendations from many of my publishing team who are all members of the Colorado Independent Publishers Association (CIPA), I submitted my book to Adam and his staff.
Their proof was perfect! The illustrations were crisp, the print clear, and the construction high quality. But the cover! Absolutely beautiful and softly glossed, Steuben's production added depth to the colors and popped the fine design by my cover artist. My book shimmers on the shelf!
Now I sell only Steuben's copies by hand and feel confident that my readers are receiving the best product reflecting my years of effort and passion for my subject.